SUSONITY

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环球新材国际完成55亿元收购 正式接管默克SUSONITY业务
Guo Ji Jin Rong Bao· 2025-09-02 09:26
Group 1 - The core point of the article is the completion of the acquisition of Merck Group's surface solutions business (SUSONITY) by Global New Materials International for over 5.5 billion RMB, marking the largest overseas merger in China's pearlescent materials industry [2][3] - The acquisition is expected to enhance Global New Materials' international brand presence, advanced technology, and global distribution channels, while also allowing the company to replace natural mica with self-produced synthetic mica, addressing raw material depletion risks and rising energy costs [2][4] - The acquisition includes seven subsidiaries of Merck located in Germany, Japan, and the United States, covering 18 countries and primarily targeting the coatings, cosmetics, and industrial surface solutions markets [4] Group 2 - Global New Materials International aims to create a "global surface materials ecosystem platform," leveraging SUSONITY's established cross-border e-commerce channels and localized service systems to accelerate international market expansion and sales growth [5] - The company plans to achieve synergies in raw material collaboration, capacity optimization, process integration, and cost control post-acquisition, enhancing supply chain resilience and overall operational efficiency [5] - The financial performance of Global New Materials International shows a projected total revenue of 1.662 billion RMB for 2024, representing a year-on-year growth of 51.15%, with a net profit of 242 million RMB, up 33.37% [2]
Rising as One, Shining as Many - Global New Material International opens a new chapter for Zhejiang entrepreneurs going global on 29 August 2025
Globenewswire· 2025-08-26 22:00
Core Insights - The acquisition of Merck's SUSONITY by Global New Material International marks a significant milestone in the globalization of China's materials industry, representing the largest cross-border acquisition in the pearlescent materials sector [2][4][9] - The event symbolizes a strategic shift for Zhejiang entrepreneurs, emphasizing the integration of global resources in technology, branding, channels, and culture, rather than merely capital export or market expansion [5][9] - The establishment of the Asia-Pacific headquarters in Tonglu, Hangzhou, aims to leverage local industrial ecosystems and talent resources to foster global industrial progress [5][9] Company Developments - Global New Material International has officially closed a €665 million acquisition deal for Merck's global Surface Solutions business, SUSONITY, which is a key player in the pearlescent materials industry [4][9] - The acquisition is seen as a step towards the deep integration of the global materials industry value chain, showcasing the capabilities of Zhejiang entrepreneurs in the international market [7][9] Industry Trends - The event will feature a forum on corporate internationalization and cross-border integration practices, highlighting the importance of collaboration among industry leaders, experts, and business representatives [7] - The shift from "going global" to "integrating in" reflects a new paradigm for Zhejiang entrepreneurs, focusing on active integration and coexistence in the global economic landscape [10]