Core Insights - Air Canada has launched a new brand campaign featuring Tyler McGregor, captain of Canada's Para ice hockey team, highlighting the resilience and dedication of Team Canada athletes as they prepare for the Milano Cortina 2026 Olympic and Paralympic Winter Games [1][3][4] Group 1: Campaign Overview - The campaign titled "Tyler's Walk" emphasizes McGregor's journey and the challenges faced by athletes in pursuit of their dreams, aiming to inspire Canadians [3][4] - Air Canada expresses pride in supporting athletes through its employee-driven "Going for Gold" program, which assists over 750 athletes, coaches, and delegation members during their journey to Italy [5][6] Group 2: Operational Support - More than 10,000 Air Canada employees across 23 airports will coordinate athlete travel and manage specialized handling of sports equipment and mobility devices [6] - The airline has been the Official Airline of the Canadian Olympic Team since 1988 and the Canadian Paralympic Team since 2007, showcasing its long-standing commitment to supporting Canadian athletes [6] Group 3: Fan Engagement - Air Canada plans to enhance fan engagement through a nationwide content program featuring Team Air Canada Athlete Ambassadors, including digital campaigns and personal storytelling [10] - A national contest will be launched, inspired by the athletes' favorite destinations, offering fans opportunities to win trips related to the athletes' journeys [11]