Core Insights - The article discusses a significant drop in gold prices in the domestic market, with certain brands experiencing record daily declines, leading to consumer debates on whether to buy at lower prices [3][4]. Price Drop and Market Reaction - Major brands like Chow Sang Sang and Lao Miao saw gold jewelry prices fall by 40-53 CNY per gram, with Chow Sang Sang's price dropping from 1406 CNY to 1353 CNY per gram [3]. - The price drop for a 36-gram gold bracelet translates to savings of approximately 1512-1908 CNY, aligning with reports of a 1500 CNY decrease [3]. - Store employees noted that such a drastic price drop was unprecedented, with some considering personal purchases [3]. International Price Influence - On December 29, the international precious metals market also experienced a sharp decline, with COMEX gold futures dropping by 4.45% and spot gold falling over 200 USD per ounce [4]. - Domestic gold jewelry prices adjusted in response to international market trends, with wholesale markets in Shenzhen also lowering their quotes [4]. Causes of the Price Drop - The immediate triggers for the price drop included profit-taking by institutions due to year-end assessments and the upcoming holiday, alongside policy adjustments from the CME that increased margin requirements for gold and silver futures [5]. - A reduction in liquidity during the holiday season contributed to market volatility [5]. - Long-term factors included a temporary easing of geopolitical risks and a rebound in the dollar, which increased the cost of gold priced in USD [6]. Consumer Sentiment and Market Division - Consumer reactions were polarized, with some purchasing gold for weddings at reduced costs, while others remained cautious, fearing further price declines [8]. - There was debate over whether the price drop constituted a true "crash," as it followed a nearly 70% increase in prices throughout the year [9]. - Concerns were raised about brand premiums on gold jewelry, which could diminish resale value due to included craftsmanship and branding costs [10]. Practical Recommendations - For consumers needing gold for weddings, it is suggested to opt for bank gold bars or local processing to save on premiums [11]. - Current gold holders are advised to avoid panic selling and to utilize official channels for resale [11]. - New investors are cautioned against high-risk leveraged trading in the short term, with recommendations for long-term investments in gold ETFs [11]. Institutional Perspectives - There is a notable divergence among institutions regarding future price movements, with some warning of potential technical corrections while others view the recent drop as a normal retracement after reaching new highs [12]. - High volatility persists, necessitating caution regarding liquidity risks [12]. Long-term Outlook - The long-term fundamentals supporting gold remain intact, including anticipated interest rate cuts by the Federal Reserve and ongoing global central bank gold purchases [13]. - Silver is expected to experience greater volatility due to its industrial demand and elastic characteristics [13].