Mama's Creations Investor Day Summary Company Overview - **Company**: Mama's Creations (NasdaqCM:MAMA) - **Event**: 2026 Investor Day - **Date**: February 24, 2026 Key Industry Insights - The deli category is experiencing significant growth, with the company growing at 20% compared to the category's growth of approximately 5% [9][10] - The company is reportedly the only publicly traded deli company in America, emphasizing its unique market position [14] Core Company Strategies 1. **Cultural Emphasis**: The leadership emphasizes the importance of company culture, stating that it is a critical factor in decision-making, including M&A activities [9][10] 2. **M&A Pipeline**: The company has a robust pipeline for future M&A opportunities, indicating a strategic focus on growth through acquisitions [12] 3. **Sales Strategy**: The sales approach is evolving towards strategic multi-item selling rather than order taking, aiming to enhance customer partnerships [20][21] 4. **Product Innovation**: The company is committed to introducing new products, including a focus on "No Antibiotics Ever" (NAE) chicken, which aligns with health-conscious consumer trends [23][24] Financial Performance - **Gross Margin**: The company is experiencing an increase in gross margins and net income, with effective management of SG&A expenses [13] - **Sales Growth**: The company reported significant sales growth, particularly in major accounts like Costco and Walmart, with new product launches planned [28][29] Operational Enhancements - **Capacity Expansion**: The company has expanded its manufacturing footprint, doubling its capacity in New Jersey, which is expected to support future growth [15][64] - **Data Analytics**: Enhanced data analytics capabilities are being implemented to improve operational efficiency and decision-making [73] Marketing and Consumer Engagement - **Brand Building**: The marketing strategy focuses on building consumer trust and loyalty through storytelling and authenticity, referred to as "Grandma Quality" [51][52] - **Digital Engagement**: The company has increased its digital marketing efforts, including a significant boost in its email and SMS subscriber base [53][55] - **Trade Promotions**: The company plans to invest in trade promotions to drive product trials and customer retention, emphasizing the importance of getting products into consumers' hands [40][41] Future Outlook - **Fiscal 2027 Goals**: The company aims to increase marketing investments by 50% and continue expanding its product offerings and market presence [58][59] - **Branded Product Growth**: A target of 100% increase in branded sales is set for Fiscal 2027, leveraging the company's unique product offerings [39] Additional Noteworthy Points - The company has successfully secured everyday item status with Costco, which is expected to enhance sales stability [35] - The leadership team emphasizes the importance of maintaining high-quality standards and operational efficiency to support growth [66][75] This summary encapsulates the key points discussed during the Mama's Creations Investor Day, highlighting the company's strategic direction, operational improvements, and market positioning within the deli industry.