Green Apron service model
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As we continue to make progress, the stock will take care of itself, says Starbucks CEO Brain Niccol
Youtube· 2025-10-15 23:48
Core Insights - Starbucks is undergoing a significant turnaround under CEO Brian Nickel, focusing on enhancing customer experience and operational efficiency, despite ongoing stock struggles [1][24] - The China business is projected to exceed $10 million in value, including potential partnerships and future royalties [1] - The introduction of the Green Apron service model aims to improve customer service by increasing staff presence and focusing on personal connections [1][12] Business Performance - Starbucks has closed 1% of its stores, primarily those underperforming financially or failing to provide a satisfactory customer experience [3][5] - The company has experienced transaction and comparable sales growth in China, indicating a recovery in that market [12][14] - The operational focus has shifted from efficiency to enhancing customer service and store experience, addressing previous missteps that led to declining sales [8][10] Employee Engagement - Starbucks aims to provide the best retail jobs, with a turnover rate below 50%, which is significantly lower than industry averages [20][21] - The company has invested over $500 million into stores and employee development, including programs for personal growth and education [21][22] - Partner engagement scores are at all-time highs, reflecting positive employee sentiment and commitment to the company's vision [21] Future Outlook - The company is optimistic about its turnaround strategy, believing that improved customer and partner experiences will lead to better financial performance and stock recovery [24][23] - Starbucks is committed to enhancing the customer experience across all locations, including licensed stores, to ensure consistency in service quality [15][16]
As we continue to make progress, the stock will take care of itself, says Starbucks CEO Brain Niccol
CNBC Television· 2025-10-15 23:48
[Music] It's been a little more than a year since Starbucks brought in Brian Nickel proven turn on artist take over the business. Since then, he's already made major strides in breathing new life into the story. Although the stock's still struggling, there's been a lot of speculation about the value of the China business, Starbucks. The CEO now tells me it's expected to be north of $10 million. That includes the upfront investment by a potential partner with the company retaining a stake in the China busine ...
Starbucks CEO Brian Niccol: We want to build back a better Starbucks
CNBC Television· 2025-07-30 13:46
Brian, it is so great to have you on the show and I want to start. I'm a student of yours and one thing I know is you never say something's ahead of expectations unless it is. So, I'm going to ask you how'd that happen.Yeah. Hey guys, good morning. Uh yeah, look, we had a uh a really great couple months as we worked hard on the foundational elements of the business, specifically the operating side of it.And you heard us talk about how we're really excited to be rolling out the Green Apron service model. And ...