Core Insights - Amazon is closing all 19 of its Fresh supermarkets in the U.K. as part of a strategic shift towards online delivery opportunities [1] - The company plans to convert five of the Fresh locations into Whole Foods stores [1] Group 1: Business Strategy - The decision to close Fresh stores follows a thorough evaluation of business operations [1] - Amazon's grocery strategy has been recalibrated, with a slowdown in the expansion of Fresh grocery chains and Go cashierless stores in the U.S. [3] - The company continues to operate 500 Whole Foods locations and has introduced mini "daily shop" Whole Foods stores in New York City [3] Group 2: Store Concept and Market Position - Amazon Fresh stores, which opened their first location outside the U.S. in London in 2021, offer lower prices and more mass-market items compared to Whole Foods [2] - Many Fresh stores feature Amazon's cashierless "Just Walk Out" technology, enhancing the shopping experience [2]