For more on the survey, let's bring in TAO CEO Paul Kerry. Paul, it's great to have you back. Welcome.>> So, where's the where's the optimism coming from. >> Well, I think this time last year when we spoke, there was unbridled optimism for a resurgence of M&A regulatory streamlining and it's come to pass, right. 40% year-over-year increase in M&A regulatory streamline has occurred.uh I think the trade and tariff friction in the system um cos are craving a normalization of trade and tariffs but still a lot o ...

Business Expansion - Telefonica identifies an opportunity to grow its defense business outside Spain [1] - European countries are increasing military spending [1]

Content Strategy & Media - The industry emphasizes entertainment as a primary focus, viewing baseball as a foundational element [3] - The industry suggests leveraging media and entertainment to innovate and experiment with new approaches [3] - The industry aims to provide real-time access to all 30 teams via devices like phones and iPads [1] - The industry seeks to offer behind-the-scenes content, showcasing players like Aaron Judge and Shohei Ohtani in informal settings [1] - The industry aims to share insights into player mechanics and training regimens, such as Ohtani's techniques [2] - The industry intends to increase microphone presence to better showcase athletes [2] Athlete Promotion & Engagement - The industry recognizes the need to improve athlete recognition and promote their personalities [2]