Group 1 - Goldman Sachs initiated coverage of Celsius Holdings (NASDAQ:CELH) with a Buy rating, highlighting it as one of the best growth stories in the consumer packaged goods sector [2] - Analyst Bonnie Herzog and her team provided insights into Celsius's strong growth potential within the industry [2]

Group 1 - Celsius Holdings Inc is recognized as one of the "best growth stories" in the consumer packaged goods segment, with a Buy rating and a price target of $72 initiated by Goldman Sachs analyst Bonnie Herzog [1][2] - The company is positioned in the growing "better-for-you energy drink category," showing an impressive ability to grow and gain market share in a competitive environment [2] - The energy drink category is experiencing strong growth, with high-single-digit to double-digit volume-driven increases, despite a slowdown in growth in the U.S. in 2024 [2][3] Group 2 - Year-to-date growth in the energy drink category has rebounded by approximately 14% through August, indicating a potential for continued market share gains from traditional caffeine products [3] - Celsius has successfully taken market share from competitors such as Bang Energy, Red Bull, and Monster Beverage, and is expected to continue expanding its share, particularly following its acquisition of Alani Nu [4] - At the time of publication, Celsius Holdings shares increased by 3.39% to $58.12, nearing its 52-week high of $63.50 [4]