Hardware as a Service
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“最美产品经理”宋紫薇,创业AI硬件首款产品曝光
量子位· 2025-10-21 09:05
Core Viewpoint - The article discusses the entrepreneurial venture of Song Ziwei, a former product manager at vivo, who is entering the AI smart hardware market with a focus on an "AI makeup mirror" [1][2][4]. Group 1: Company Overview - Song Ziwei's startup, "Wei Guang Dian Liang," completed its angel round financing in September, with investors including Zhongke Chuangxing and Jiuhua Venture Capital [4][5]. - The financing will primarily be used for AI hardware research and development, application software development, and team building to accelerate technological innovation and market expansion [5][6]. Group 2: Product Focus - The company aims to create AI hardware that is fashionable and appealing to young users, integrating AI Agent technology with high-frequency life scenarios [7][9]. - The first product being developed is an "AI makeup mirror," which aims to differentiate itself from previous generations of smart mirrors that have been criticized for lacking true intelligence [18][22]. Group 3: Market Context - The smart makeup mirror market is not new, having seen initial interest in 2017, but many products have been deemed overpriced and underperforming [18][21]. - Competitors like the domestic brand Jiayao have explored intelligent features, such as AI voice interaction and skin detection, achieving international sales success [23][25]. Group 4: Technological Advancements - The advancements in AI multimodal capabilities over the past two years may enhance the functionality of makeup mirrors, allowing features like virtual makeup trials and personalized makeup suggestions based on various factors [27][28]. - The competitive edge of future AI makeup mirrors will rely on the underlying algorithms and cloud software, potentially leading to a Hardware as a Service (HaaS) model [29][30]. Group 5: Entrepreneurial Background - Song Ziwei, born in 1994 and a graduate in physics from Shanghai University, previously worked at Huawei and vivo, where she gained recognition as a product manager [34][35][36]. - Her rise to fame began in 2019 during the iQOO Neo launch, where her expertise and presence garnered significant attention, leading to her nickname "the most beautiful product manager" [37][40]. - After leaving vivo and briefly joining Li Auto, she transitioned to entrepreneurship, indicating a clear vision for her startup shortly after her departure [44][48][50].