The United States liquor industry has faced problems on multiple fronts. First, Americans just aren't drinking as much as they used to. "The percentage of U.S. adults who say they consume alcohol has fallen to 54%, the lowest by one percentage point in Gallup’s nearly 90-year trend. This coincides with a growing belief among Americans that moderate alcohol consumption is bad for one’s health, now the majority view for the first time," Gallup reported. Gallup has tracked Americans’ drinking behavior sinc ...