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Is Coca-Cola's Zero Sugar Momentum Reshaping Its Core Portfolio?
ZACKSยท 2025-11-04 19:26
Core Insights - Coca-Cola's Zero Sugar line has transformed into a key growth driver for the company, significantly enhancing consumer engagement and reshaping its sparkling beverage strategy [1][3][8] - The brand has shown strong growth in markets like Brazil, Mexico, and North America, allowing Coca-Cola to gain value share despite macroeconomic challenges [1][3] - The success of Zero Sugar reflects Coca-Cola's ability to adapt to consumer preferences for healthier options while maintaining its brand identity [1][3][8] Innovation and Marketing Strategy - Coca-Cola is launching new flavors and utilizing digital engagement to connect with younger consumers who prioritize taste and health [2] - The revitalization of Diet Coke through nostalgic flavors and creative campaigns complements the growth of Coke Zero Sugar, enhancing the "light and zero" portfolio [2] - The combined strength of Coke Zero Sugar and Diet Coke is expanding the sparkling category rather than creating internal competition [2] Financial Performance - Coca-Cola's shares have increased by 9.2% year to date, outperforming the industry growth of 4.4% [7] - The company is trading at a forward price-to-earnings ratio of 21.35X, which is higher than the industry's 17.77X [9] - The Zacks Consensus Estimate indicates year-over-year earnings growth of 3.5% for 2025 and 8% for 2026, with estimates remaining unchanged over the past week [10] Earnings Estimates - Current earnings estimates for the fourth quarter of 2025 stand at $0.56 per share, with projections for the next quarter at $0.82 [11] - For the full year of 2025, earnings are expected to be $2.98, increasing to $3.22 in 2026 [11]