Core Insights - Vita Coco continues its partnership with Weston McKennie, naming him as a Global Brand Ambassador, emphasizing the importance of hydration in athletic performance as the soccer world anticipates a major event in 2026 [3][4] Company Overview - The Vita Coco Company is focused on delivering healthy, nutritious, and great-tasting products, including its flagship coconut water brand and protein-infused water PWR LIFT, and operates as a public benefit corporation and Certified B Corporation [9] Product Highlights - Vita Coco Original Coconut Water contains 1,149mg of electrolytes per 500ml, which is 3.5 times more than the leading sports drink that has approximately 292mg of electrolytes per 500ml, positioning it as a superior hydration option for athletes and consumers [5][8] Marketing Strategy - As a Global Brand Ambassador, McKennie will be featured in various marketing campaigns and initiatives, highlighting his training, recovery, and daily routines, reinforcing Vita Coco's role in his hydration strategy [6][7]

Core Insights - Elkay introduces the Liv EZ Built-In Filtered Water Dispenser, designed to provide commercial-grade filtered water for home use, enhancing hydration convenience and style [2][4][7] Product Features - The Liv EZ dispenser is designed for various home settings, including kitchens, mudrooms, playrooms, and home gyms, allowing for easy installation wherever a water line is available [3][5] - It features a minimalist design made from premium glass and stainless steel, equipped with an LED light and a high flow rate for quick filling [4][6] - The dispenser includes a "Bottles Saved" counter to track environmental impact, promoting sustainable hydration practices [4] Filtration Technology - The Liv EZ utilizes Elkay's WaterSentry® 71300C filter, which effectively reduces contaminants such as lead, forever chemicals, microplastics, and chlorine taste and odor [6] - Each filter has a lifespan of up to one year and meets NSF/ANSI standards 42, 53, 372, and 401, ensuring high-quality drinking water [6] Company Background - Elkay, founded in 1920 and part of Zurn Elkay Water Solutions since 2022, is recognized as America's leading producer of filtered bottle filling stations and sinks [8] - The company has received accolades for its environmental responsibility and sustainability efforts, being named one of America's Most Responsible and Greenest Companies by Newsweek [8]

Core Insights - Vita Coco, the leading coconut water brand in the U.S., has launched "Major League Hydration by Vita Coco," featuring elite athletes who endorse coconut water as their preferred hydration source for optimal performance [1][3]. Group 1: Product Benefits - Vita Coco Original Coconut Water contains 3.5 times the electrolytes compared to leading sports drinks, with 1149mg of electrolytes per 500ml versus approximately 292mg in competitors [3][7]. - The product is free from artificial dyes, making it a healthier choice for hydration among athletes [3]. Group 2: Athlete Endorsements - The campaign features a diverse lineup of athletes, including Travis Hunter (Football), Min Woo Lee (Golf), Amanda Anisimova (Tennis), and others, who emphasize the importance of hydration and the benefits of coconut water in their routines [2][5]. - Athletes have shared personal testimonials highlighting how Vita Coco aids in recovery and performance, with comments on its natural electrolytes and overall effectiveness [5]. Group 3: Company Background - The Vita Coco Company, co-founded in 2004, is a Certified B Corporation focused on delivering nutritious and great-tasting products [7]. - The brand has expanded its product line to include Coconut Juices and Vita Coco Treats, enhancing its offerings beyond just coconut water [6].