High - premium land acquisition

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前海诞生历史新高楼面价!12家房企深圳“抢地”
Nan Fang Du Shi Bao· 2025-07-14 12:53
Core Insights - The Shenzhen land market witnessed a competitive bidding war for the T201-0232 plot, with China Merchants Shekou winning the bid at a total price of 2.155 billion yuan, reflecting a premium rate of 86.1% [2][3] - The floor price reached 84,180 yuan per square meter, setting a new historical record for residential land in Shenzhen during the current adjustment period of the real estate market [2][4] Summary by Sections - **Land Plot Details** - The T201-0232 plot is located in the core area of Qianhai Guiwan, covering an area of 8,287.15 square meters with a total construction area of 25,600 square meters [3] - The starting price was set at 1.158 billion yuan, with a starting floor price of 45,200 yuan per square meter [3] - **Bidding Process** - The auction involved 12 state-owned enterprises, including major players like China Resources, China Merchants, and Poly, showcasing a "national team" lineup [3] - The bidding process lasted over an hour, culminating in 158 rounds of intense competition, with the final price reaching 2.155 billion yuan [3] - **Market Implications** - The floor price of 84,180 yuan per square meter significantly exceeds the starting floor price of 60,300 yuan per square meter for the highly discussed Shen Chao total land plot, indicating a strong market sentiment [4] - The high premium transaction is expected to positively influence the mindset of existing homeowners in Qianhai and the future pricing of new homes in the Bao'an central area [4]