Core Insights - Hershey's Kisses brand is participating as a Premier Sponsor in NBC's "Christmas in Rockefeller Center" for the first time, airing live on December 3, 2025 [1] - The event celebrates 35 years of the iconic 'Holiday Bells' commercial by creating an interactive experience for families [2] - An LED musical mat will be available at Rockefeller Center from December 4 to December 7, allowing visitors to play the 'Holiday Bells' melody [3] Company Overview - Hershey's Kisses is recognized as the No. 1 candy during the holiday season, and the partnership with NBC's holiday special aims to enhance brand visibility [4] - The 'Holiday Bells' commercial, created in 1989, is noted for its simplicity and has become a significant part of American holiday marketing history [5] - Hershey's Kisses is introducing new flavors for the holiday season, including Snickerdoodle Cookie Candy, alongside seasonal favorites like Candy Cane and Hot Cocoa [6] Event Details - The musical mat will debut during the tree lighting special on December 3 and will be accessible to the public at Rockefeller Plaza from December 4 to December 7 [7] - Hershey Company operates globally with over 20,000 employees and generates more than $11.2 billion in annual revenues from its diverse brand portfolio [8]

Core Insights - Kraft Natural Cheese has launched its first-ever Holiday Advent Calendar, designed to foster family connections through cheese-inspired surprises [2][3][5] Product Details - The Holiday Advent Calendar stands over a foot tall and features 12 pull-out drawers, each containing curated surprises that celebrate cooking and sharing meals [3] - The retail value of the Advent Calendar is $250, and it includes kitchen keepsakes and digital recipes accessible via QR codes [3] Marketing and Events - Kraft Natural Cheese will host a festive immersive pop-up experience at Chicago's Christkindlmarket from December 10–13, where visitors can enjoy cheese samples and win prizes [4] - The Marketing Director of Lactalis Heritage Dairy expressed the brand's aim to spread holiday cheer through unique celebrations and traditions [5] Company Background - Kraft Natural Cheese has been a trusted name since 1904, known for its quality and flavor in natural cheeses [6] - The brand is part of Lactalis Heritage Dairy, which boasts over 150 years of combined dairy experience [6]

Core Insights - Pizza Hut is reintroducing the Triple Treat Box for the holiday season, featuring two medium one-topping pizzas, five breadsticks, and a dessert in festive packaging [1][5] - The campaign includes a partnership with quarterback Josh Allen and a live reindeer to enhance holiday festivities [2][3] - New packaging for the Triple Treat Box will allow customers to participate in a white elephant game, unlocking promo codes and gift cards [4] Product Offering - The Triple Treat Box includes two medium one-topping pizzas, five breadsticks, and a choice of dessert, available for a limited time at participating locations [5] - The festive packaging is designed to enhance holiday gatherings and create memorable experiences [4] Marketing Strategy - Pizza Hut's collaboration with Josh Allen aims to promote the holiday spirit and the Triple Treat Box [2] - The company is leveraging partnerships with iHeartRadio's Jingle Ball and Bucketlisters to engage customers through events and promotions [4][10] Brand Positioning - Pizza Hut, a subsidiary of Yum! Brands, operates nearly 20,000 restaurants globally and is recognized for its innovative offerings in the pizza category [6] - The brand emphasizes digital ordering, with over half of transactions coming from online platforms [6]