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Descartes' Annual Ecommerce Study Shows Younger Consumers Driving Online Buying Growth - but 79% Have Experienced Delivery Problems
GlobeNewswire News Roomยท 2025-05-14 10:45
Core Insights - The study by Descartes Systems Group reveals that consumers aged 18-35 are the primary drivers of online growth in a slowing ecommerce market, with 43% increasing their spending year-on-year compared to only 32% of consumers over 65 [1][6] - Despite their increased spending, 79% of consumers under 35 reported experiencing delivery problems, indicating high dissatisfaction with home delivery services [3][4] Consumer Behavior - 44% of consumers under 35 made online purchases at least every two weeks, a notable increase from 33% the previous year [3] - The younger demographic not only contributes to growth but also has the highest expectations for delivery experiences, as evidenced by their higher reported dissatisfaction rates [4][6] Delivery Experience - The survey indicates that negative delivery experiences significantly impact retailers and their delivery partners, especially as ecommerce growth stabilizes post-pandemic [6] - The study surveyed 8,000 consumers in Europe and North America to understand ecommerce buying behavior, delivery preferences, and the impact of delivery failures [6]