Core Insights - Lowe's has launched the "Earn Your Sunday" campaign to encourage NFL fans to complete home projects during the week, allowing Sundays to be dedicated to football and family [1][4] - The campaign features NFL stars including Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud, and Dak Prescott, aiming to connect home improvement with the excitement of NFL games [2][4] - Lowe's will conduct the first-ever "Earn Your Sunday Tour," providing interactive experiences at select Lowe's stores and NFL stadiums, exclusively for MyLowe's Rewards members [3] Company Overview - Lowe's is a FORTUNE® 100 home improvement company, serving approximately 16 million customer transactions weekly in the U.S. [6] - The company reported total fiscal year 2024 sales exceeding $83 billion and operates over 1,700 home improvement stores with around 300,000 employees [6] - Lowe's is committed to community support through initiatives focused on safe housing, community improvement, skilled trade development, and disaster relief [6]