Workflow
House-Hunting Strategy
icon
Search documents
3 mistakes Grant Cardone says many house hunters are making due to the ’wrong attitude’ — and how they derail success
Yahoo Finance· 2026-02-14 16:00
Core Perspective - The article discusses the psychological barriers that potential homebuyers face in the current housing market, emphasizing that mindset may be a larger obstacle than market conditions themselves [1][5][14]. Housing Market Conditions - The Federal Reserve Bank of Atlanta's Home Ownership Affordability Monitor indicates that housing affordability is significantly constrained compared to historical norms, with mortgage rates rising from approximately 3% in 2021 to over 7% in 2023, increasing typical monthly payments by more than $1,000 compared to pre-pandemic levels [2][4]. - Realtor.com's 2026 housing forecast predicts mortgage rates will remain around 6.3% this year, while home prices have surged roughly 50% in many markets since 2020, leaving many potential buyers feeling sidelined [4][6]. Buyer Mindset and Strategies - Grant Cardone identifies three common mistakes that hinder buyers: adopting a defeatist mindset, focusing solely on price rather than creative financing options, and prioritizing the best house over the best location [5][10]. - Cardone suggests that buyers should target homes with no remaining mortgage or those with low-interest existing mortgages, as sellers may be open to non-traditional financing arrangements [7][9]. Location and Value - Cardone emphasizes the importance of location, arguing that purchasing the worst house in a desirable area is preferable to buying the best house in a mediocre location, as properties in prime locations tend to appreciate more consistently [10][12]. - He advises buyers to look for areas with higher discretionary income and established national retail chains, which are indicators of economically strong neighborhoods [11]. Affordability Challenges - The article highlights that for many buyers, the challenge is not merely a mindset issue but a mathematical one, as access to affordable homes remains out of reach for many households [15]. - It is noted that a 1% decline in mortgage rates could potentially add around 5.5 million households to the pool of potential buyers, illustrating the sensitivity of affordability to interest rates [8]. Recommendations for Buyers - Buyers are encouraged to get pre-approved to understand their actual affordability, consider total monthly costs beyond just the purchase price, and factor in maintenance, property taxes, insurance, and potential HOA fees [16]. - Flexibility in approach is recommended, but decisions should align with personal finances, risk tolerance, and long-term goals, as Cardone's advice may not be universally applicable [17].