Housing Market in 2026
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2026年房价走势初现端倪,四大信号预示楼市新格局
Sou Hu Cai Jing· 2025-08-31 14:11
Core Insights - The Chinese real estate market is undergoing significant changes, with discussions about the timing of home purchases becoming increasingly heated. The past environment of simple decision-making has transformed, and the market is entering a new development phase by 2026 [1] Policy Changes - There is a fundamental shift in policy direction, moving from strict controls like purchase limits and loan restrictions to a more supportive stance, with cities gradually easing restrictions. Even Beijing has adjusted its purchase policies in certain areas, indicating a clear intent to support the market [3] Market Dynamics - A noticeable trend of market differentiation is emerging, with core areas in first-tier cities experiencing high demand for quality housing, while some third and fourth-tier cities face price adjustment pressures. This disparity is driven by population movement, with cities attracting residents enjoying a stable real estate market [4] Buyer Sentiment - Buyer attitudes are undergoing profound changes, with a significant reduction in purchases made for investment purposes. The concept of "housing is for living, not for speculation" has taken root, leading buyers to prioritize living quality and practical factors such as school districts and transportation [6] Product Quality - The quality of housing supply is significantly improving as developers shift focus from quantity to quality to meet the increasingly discerning demands of buyers. Features like green buildings, smart homes, and healthy living spaces are becoming standard in new properties, providing more options for buyers with rigid demands [6]