Group 1 - The "Le You Shanghai: Finding Classmate Zhou" event, created by Jiushe Cultural Communication and Superstar Legend, utilized Jay Chou's official 二次元 IP "Classmate Zhou" to enhance Shanghai's cultural tourism, attracting nearly 1.45 million participants and over 20 million online interactions [1] - The event featured a new model of "trendy IP empowering urban cultural tourism," with an average increase of 30% in foot traffic and 18% in revenue across six key check-in points [1] - Customized transportation was introduced, including six themed buses and a high occupancy rate of 97.5% for themed boats, with nearly 6,000 passengers transported [1] Group 2 - The Shanghai Rolex Masters showcased a deep crossover between sports and entertainment, while the "Amazing Ancestors: Classmate Zhou's Time Adventure" art show combined traditional artifacts, trendy IP, and digital technology to attract a younger audience [2] - Superstar Legend, as the copyright holder of the "Classmate Zhou" IP, aims to connect music, cultural tourism, and urban life, exploring diverse expressions of "IP + scene" [2] - Future plans include deepening the content and scenarios of the "Classmate Zhou" IP and exploring innovative paths for IP empowerment in more cities and broader fields [2]