IP创造性转化
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【各地新亮点】山西运城 IP焕新传承千年文脉
Jing Ji Ri Bao· 2025-10-30 23:08
Core Viewpoint - The integration of culture and tourism in Yuncheng, Shanxi, is creating a vibrant economic and cultural landscape, leveraging historical resources to attract visitors and enhance local economic value [2][7]. Cultural Integration - Yuncheng is utilizing creative transformation of cultural IP to deeply integrate cultural elements with tourism, providing immersive experiences for visitors [2]. - The launch of the "DEEPYOU" AI smart voice guide system in the Guan Gong cultural tourism area supports eight languages, enhancing accessibility for international tourists [2]. - Interactive cultural experiences, such as the combination of traditional rituals with modern light technology during the Qingming Festival, are enriching cultural transmission [4]. Technological Innovation - The use of light and shadow shows at night, featuring classic scenes from Guan Gong's stories, revitalizes ancient architecture and attracts visitors [3]. - The introduction of modern technology in traditional settings, such as the "Loyalty Challenge" activity linked to Guan Gong's stories, engages younger audiences through interactive gaming [4]. Heritage and Craftsmanship - Non-material cultural heritage skills are becoming significant economic drivers, with traditional crafts like stone carving and Chengni inkstone production providing income and promoting rural revitalization [5][6]. - The stone carving workshop in Xinjian County has over 800 practitioners, generating significant sales and integrating modern aesthetics into traditional crafts [5]. Tourism Consumption - Yuncheng is creating diverse cultural tourism consumption scenarios, blending historical charm with modern services, which is driving market growth and increasing local incomes [7]. - The local food industry, exemplified by the production of traditional snacks, is thriving, with local businesses benefiting from increased demand and online sales [7][9]. - Innovative accommodations, such as capsule hotels with smart features, are attracting tourists and enhancing their experience [8]. Economic Impact - The integration of cultural tourism has led to a significant increase in visitor numbers and revenue, with 192.18 million visitors and 3.129 billion yuan in total operating income reported during the recent holiday period [9].