Core Insights - Global Hotel Alliance (GHA) has made two senior leadership appointments to enhance its technology and marketing capabilities [1][5] Leadership Appointments - Steve Ayalo has been promoted to vice president of IT governance, risk and compliance, overseeing ISO certification processes, enterprise IT strategy, and information security risk management [2][3] - Matthew Lloyd has been appointed vice president of marketing technology and CRM, focusing on strengthening departmental culture and collaboration while mentoring staff [1][4] Strategic Focus - The leadership of Ayalo and Lloyd is expected to drive innovation, operational excellence, and global growth, enhancing GHA's cybersecurity, MarTech, and customer engagement capabilities [2][5] - GHA's CEO Chris Hartley emphasized the importance of these appointments in reflecting the skilled team at GHA and the company's commitment to technology and loyalty marketing leadership [5]