Core Insights - Dolby Laboratories, Inc. (DLB) and LG Electronics have launched the LG Sound Suite, a modular home audio system featuring the H7 soundbar, which is the first soundbar powered by Dolby Atmos FlexConnect, marking a significant advancement in home entertainment technology [1][10] - The LG Sound Suite allows for extensive customization with support for up to 27 speaker configurations, enabling setups from simple two-speaker arrangements to a comprehensive 13.1.7-channel home theater system [3][10] - Dolby Atmos is rapidly gaining traction globally, being featured in 98 of the top 100 box-office films over the past five years and supported by over 100 streaming and pay-TV services, indicating its status as a standard for premium content [4] Product Features - The LG Sound Suite can include the H7 soundbar, up to four M7 or M5 surround speakers, and a W7 subwoofer, providing flexibility in audio setup [3] - Dolby Atmos FlexConnect allows users to wirelessly connect speakers to their TV, adapting to room layouts and décor, thus enhancing user experience without complicated setups [2][6] - The system is designed to evolve over time, making it easy for consumers to add speakers or soundbars as their audio needs change [2] Market Context - The launch of the LG Sound Suite is set to be showcased at CES 2026, highlighting the future of flexible and immersive home audio experiences [5] - Dolby's ecosystem continues to expand with partnerships across various sectors, including automotive, where new models featuring Dolby technologies are being introduced [7] - The automotive segment is expected to be one of Dolby's fastest-growing markets, with increasing interest from content creators in enhancing in-car entertainment experiences [8]