October 15, 2025 09:00 PM GMT China's Emerging Frontiers Growth in Inbound Tourism: Who Stands To Benefit? Domestic and outbound demand dominate China's tourism industry, but inbound tourism could become an important earnings driver in three years, we estimate. We see higher earnings exposure to the demand boom from OTAs and airlines. Inbound tourism in a multi-polar world – three pathways to China. Business travel will be boosted by China's emerging frontiers, reviving equity market, as well as efforts to ...