Core Insights - Strava, a fitness tracking app, is preparing for a potential IPO after experiencing significant user growth and engagement, particularly during the pandemic [3][4][9] - The app has evolved from a cycling-focused platform to one that includes a variety of activities, appealing to a younger demographic, especially Gen Z [6][7] Company Overview - Strava was founded in 2009 and initially gained popularity among cyclists, but has since expanded its user base to over 180 million, with one in four people in the U.K. using the app [4][5] - The company has seen a valuation increase from $200 million in 2015 to $2.2 billion in 2025, driven by a global running trend and strategic acquisitions [4][5] User Demographics - The user demographic has shifted from predominantly Boomers and Gen X to over 70% being millennials and Gen Z, indicating a broader appeal across generations [6][7] - Gen Z users are more likely to engage in multiple sports, leading Strava to diversify its offerings beyond cycling and running [7] Leadership and Strategy - CEO Mike Martin, who joined in January 2024, has a background in athletics and experience from YouTube and Nike, which is expected to influence Strava's growth strategy [5][6] - The company aims to be recognized as a leading public entity in its sector, competing with both social platforms and wearable technology [8] Financial Performance - Strava is reportedly on track to achieve $500 million in annual recurring revenue soon, highlighting its strong financial position as it approaches the IPO [9]