Industry Insights - The industry believes that the current softness in alcohol consumption trends in the U.S. is cyclical rather than structural, influenced by macroeconomic factors affecting consumer sentiment and uncertainty [1] - There is a notable impact on lower-income consumers and Hispanic demographics, leading to a decrease in buyers and a shift towards single-serve products [1] Company Strategy - The company is focusing on developing a more robust portfolio that emphasizes not only beer but also premiumization within the beer category and beyond, including investments in capabilities [2]