Financial Performance - Hepsiburada's GMV reached TRY 1886 billion in FY 2024, representing a 121% year-over-year growth[17] - Gross Contribution Margin improved to 113% of GMV in FY 2024, a 21 percentage point increase year-over-year[17] - EBITDA reached 11% of GMV in FY 2024, a 07 percentage point increase year-over-year[17] - Revenue increased by 111% to TRY 570466 million in 2024 compared to TRY 513390 million in 2023[18,49] - The company reported a net loss of TRY 16049 million for 2024, compared to a net income of TRY 1091 million in 2023[18,53] Customer and Merchant Metrics - Hepsiburada had 122 million active customers in 2024, an increase of 235K year-over-year[21] - The platform had 100K active merchants[21] - The number of orders increased by 16% year-over-year to 1314 million[21] - Order frequency increased by 14% year-over-year to 108[21] Strategic Initiatives - Hepsiburada Premium membership reached 37 million members[26] - HepsiJet's platform penetration increased by 52 percentage points year-over-year, with 72% of total parcels delivered by HepsiJet[26] - 33 million orders were placed through affordability solutions[29] - HepsiJet's off-platform volume share reached 346%, up by 97 percentage points year-over-year[32] Cash Flow - Free Cash Flow was TRY 3702 million for FY 2024[60]