Core Points - The IRS announced inflation adjustments for the 2026 tax brackets and provisions of the tax code [1] - The standard deduction for individuals will increase to $16,100 and for married couples filing jointly to $32,200 [1] - The additional standard deduction for seniors aged 65 and over is set at $1,650 for each married spouse and $2,050 for single taxpayers [2] Tax Rates and Exemptions - The top marginal tax rate remains at 37% for individual taxpayers with incomes over $640,600 and $768,700 for married couples filing jointly [3] - The exemption amount for the alternative minimum tax is $90,100 for single filers and $140,200 for married couples filing jointly [3] - The estate tax exclusion for 2026 will be $15 million, an increase from $13.99 million [4] Other Provisions - The annual gift tax exclusion remains unchanged at $19,000 per recipient [4] - The maximum contribution to flexible spending accounts will increase to $3,400, up from $3,300 [4] - The tax rates for various income brackets are detailed, with the lowest rate at 10% for incomes of $12,400 or less for single individuals [4]

Financial Performance - Hepsiburada's GMV reached TRY 1886 billion in FY 2024, representing a 121% year-over-year growth[17] - Gross Contribution Margin improved to 113% of GMV in FY 2024, a 21 percentage point increase year-over-year[17] - EBITDA reached 11% of GMV in FY 2024, a 07 percentage point increase year-over-year[17] - Revenue increased by 111% to TRY 570466 million in 2024 compared to TRY 513390 million in 2023[18,49] - The company reported a net loss of TRY 16049 million for 2024, compared to a net income of TRY 1091 million in 2023[18,53] Customer and Merchant Metrics - Hepsiburada had 122 million active customers in 2024, an increase of 235K year-over-year[21] - The platform had 100K active merchants[21] - The number of orders increased by 16% year-over-year to 1314 million[21] - Order frequency increased by 14% year-over-year to 108[21] Strategic Initiatives - Hepsiburada Premium membership reached 37 million members[26] - HepsiJet's platform penetration increased by 52 percentage points year-over-year, with 72% of total parcels delivered by HepsiJet[26] - 33 million orders were placed through affordability solutions[29] - HepsiJet's off-platform volume share reached 346%, up by 97 percentage points year-over-year[32] Cash Flow - Free Cash Flow was TRY 3702 million for FY 2024[60]