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4 Cosmetics Stocks to Watch as the Market Resets for 2026
ZACKS· 2025-12-26 15:36
Industry Overview - The Zacks Cosmetics industry is facing challenges due to softer consumer spending, uneven retail restocking, and persistent cost pressures, which are squeezing margins and reshaping demand trends [1][4]. - Companies in this industry manufacture and market a variety of beauty and personal care products, including skincare, fragrance, makeup, and hair care items [3]. Current Challenges - Rising costs for packaging, ingredients, logistics, and promotional activities are impacting profit margins, while trade tensions and potential supply chain disruptions add uncertainty [1][4]. - Consumers are prioritizing essential purchases over discretionary spending, leading to decreased demand for cosmetics [4]. Long-term Growth Drivers - Despite near-term pressures, long-term fundamentals are supported by innovation and digital transformation, with companies investing in product innovation and enhanced e-commerce capabilities [2][6]. - The demand for organic and clean beauty products is growing, prompting companies to innovate and expand their offerings [6]. Industry Performance - The Zacks Cosmetics industry currently holds a Zacks Industry Rank of 177, placing it in the bottom 27% of over 243 Zacks industries, indicating dull near-term prospects [7][8]. - The industry has underperformed the S&P 500, returning 10% over the past year compared to the S&P 500's growth of 18.3% [11]. Valuation Metrics - The industry is trading at a forward 12-month price-to-earnings (P/E) ratio of 28.99X, higher than the S&P 500's 23.45X and the sector's 16.42X [14]. Notable Companies - **The Estee Lauder Companies**: Focused on restoring profitability and driving long-term growth through innovation and digital channels, with a Zacks Rank of 1 [17]. The consensus estimate for its EPS has increased by 0.5% to $2.15 [18]. - **Coty Inc.**: Currently holds a Zacks Rank of 3, focusing on stabilizing its Consumer Beauty segment and enhancing e-commerce capabilities. The EPS estimate remains unchanged at 42 cents [21][22]. - **Helen of Troy Limited**: Also holds a Zacks Rank of 3, pursuing sustainable growth through its Leadership Brands and strategic investments. The EPS estimate has decreased by 1.2% to $4.05 [29][24]. - **European Wax Center, Inc.**: Positioned for long-term expansion with a Zacks Rank of 3, focusing on customer acquisition and operational productivity. The EPS estimate has decreased by 4.7% to 61 cents [27][28].