Core Insights - Regular insurance shopping has become a routine activity for consumers, driven by economic pressures and competitive insurer marketing [1][3] - In Q4 2025, auto insurance shopping increased by 11% and property insurance shopping rose by 5% compared to Q4 2024, indicating sustained elevated shopping levels [2] Consumer Behavior - The report highlights a shopping intensity index, revealing that while consumers are shopping more frequently, most exhibit low shopping intensity, with less than 25% considering three or more insurers [4] - 77% of consumers only shop with one or two insurers, often satisfied with finding a lower rate rather than the lowest possible rate [5] Demographic Insights - Generational and geographic factors influence shopping intensity, with Baby Boomers and Silent Generation scoring seven points lower than Gen Z, likely due to brand loyalty [8] - Consumers in the least populated 20% of zip codes show four points lower shopping intensity, attributed to limited local options [8] Retention Strategies - Insurers have an opportunity to enhance customer retention by engaging existing customers before they start shopping, offering potential discounts and additional coverage options [6] - Utilizing solutions like TransUnion's Branded Call Display can improve consumer trust and increase call answer rates [6]

Core Insights - Auto insurance shopping increased by 10% in Q1 2025 compared to Q1 2024, while home insurance shopping rose by 5% year over year [1] - Higher-risk consumers are now the most active shoppers for auto insurance for the first time since Q4 2021, indicating a shift in insurer practices towards focusing rate increases on higher-risk segments [2][3] - The report highlights a significant increase in natural disasters, with 27 disasters costing over $1 billion each in 2024, more than double the average from 2010-2019, leading to a total cost of approximately $183 billion in 2024 [4] Auto Insurance Trends - The return to historical insurance shopping patterns is noted, with price sensitivity closely linked to insurance risk levels [4] - Higher-risk customers continue to seek lower rates, while mid- and low-risk customers have seen rate stabilization [3] Home Insurance Landscape - Homeownership among Millennials has decreased, with only 41% owning homes in 2024 compared to over half of Gen X in 2009, primarily due to rising housing costs [5] - There is a notable shift towards multi-generational households, with only 38% of credit-active occupants living alone in 2024, down from 45% in 2009 [6] - Insurers are encouraged to adapt their policy offerings to cater to the changing demographics and risk profiles associated with multi-generational households [6] Marketing and Consumer Insights - TransUnion's TruAudience® suite offers marketing solutions that enhance identity resolution, audience building, and measurement for insurers [7] - The Insurance Personal Lines Trends and Perspectives Report provides insights based on extensive internal data, covering shopping transactions from October 2023 to March 2025 [8]