Intellectual Property Utilization
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Disney's newest cruise ship, the Destiny, is getting ready to set sail: Here's a peek inside
CNBC· 2025-11-10 16:30
Core Insights - Disney is expanding its cruise fleet with the launch of the Disney Destiny, marking the seventh ship in its lineup [2][6] - The Disney Destiny will offer themed experiences and entertainment, leveraging Disney's extensive intellectual property [4][5] - The experiences division of Disney is experiencing significant growth, with record revenue and profit reported for fiscal 2024 [7][8] Fleet Expansion - The Disney Destiny is 221 feet tall, 1,119 feet long, and can accommodate 4,000 passengers and 1,555 crew members [3] - The ship will offer four- and five-night cruises to the Bahamas and Western Caribbean, including visits to Disney's private islands [3][6] - Disney plans to have 13 vessels in operation by 2031, following the recent addition of the Disney Treasure [6][25] Financial Performance - In fiscal 2024, Disney's experiences division generated $34.15 billion in revenue, a 5% increase year-over-year, and $9.27 billion in operating income, up 4% [7][8] - The experiences segment is the second-highest revenue driver for Disney, following the entertainment division, which reported $41.19 billion in revenue [8] Competitive Position - Disney has established itself as a leader in the family cruising market, despite having a smaller fleet compared to competitors like Carnival and Royal Caribbean [9] - The base pricing for Disney cruises is slightly higher than that of Carnival and Royal Caribbean, but overall costs can be comparable when considering upgrades and additional packages [10][11] Themed Experiences - The Disney Destiny features a heroes and villains theme, with interactive character experiences and themed dining options [5][12] - Dining experiences include themed restaurants such as Pride Lands, Worlds of Marvel, and 1923, each offering unique menus and entertainment [14][15][16] - The ship will host live performances, including a Broadway-style production of "Hercules" and other family-friendly shows [20][21] Adult Amenities - The ship includes adult-only areas such as Quiet Cove, Senses Spa, and themed lounges inspired by Marvel and Disney properties [22][24] - The Cask & Cannon pub, inspired by "Pirates of the Caribbean," offers themed drinks and decor for adult guests [25] Future Developments - Following the Disney Destiny, the Disney Adventure will launch in March 2026, with additional ships planned through 2031 [25] - Disney is also expanding its theme parks and resorts globally, with significant projects underway at various locations [28][29]
Disney's spent 70 years funneling IP into its theme parks. Here's why it works
CNBC· 2025-07-17 12:00
Core Viewpoint - Disneyland celebrates its 70th anniversary as a significant part of the Anaheim community and a showcase for Disney's diverse media portfolio [2][3] Group 1: Historical Context and Development - Disneyland opened in 1955, founded by Walt Disney as a place for family entertainment, integrating various aspects of Disney's media business [2] - Over the past 70 years, Disney has launched 12 theme parks globally and plans to open a new park in Abu Dhabi [5] - The initial attractions at Disneyland were based on Disney's theatrical films, with iconic rides like Mad Tea Party and Peter Pan's Flight [4][7] Group 2: Intellectual Property and Revenue Generation - Disney's experiences division, which includes theme parks and resorts, is a major profit driver, with operating income for fiscal 2024 exceeding that of the content-centric entertainment division [3] - The company has strategically focused on leveraging its intellectual property (IP) to create new attractions, especially after acquiring major studios like Pixar, Marvel, and Lucasfilm [9][12] - In fiscal 2024, the experiences division achieved record revenue of $34.15 billion, marking a 5% increase, with operating income rising 4% to $9.27 billion [15] Group 3: Future Plans and Investments - Disney anticipates a profit growth of 6% to 8% for its experiences division in fiscal 2025, supported by upcoming expansions and new attractions [16] - The company has committed to investing $60 billion in experiences over the next decade, with plans for new themed areas and rides, including a villains land and an "Encanto" ride [17][18] - Recent changes in the parks, such as the re-theming of Splash Mountain to Tiana's Bayou Adventure, reflect a strategy to broaden the audience and enhance revenue [20][21]