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Stagwell Aligns Media and Commerce Companies under Global Chair Slavi Samardzija
Accessnewswire· 2026-01-07 15:01
Core Insights - Stagwell has appointed Slavi Samardzija as the first Global Chair of Media and Commerce while he continues as Chief Data and Platforms Officer [1][3] - This leadership unification aims to enhance the integration of media and commerce within the company [1][3] Company Overview - Stagwell is a challenger holding company focused on transforming marketing through a combination of creativity and technology [5] - The company operates in over 45 countries and aims to drive effectiveness and improve business results for clients [5] Financial Performance - The media and commerce agencies under Samardzija's oversight generated approximately $600 million in net revenues over the last twelve months [2] - The group comprises over 3,500 employees globally [2] Leadership and Strategy - Slavi Samardzija brings over 25 years of experience in data and technology, which is crucial for Stagwell's data and platform strategy [3] - The company emphasizes the need for seamless integration of data, media, and commerce to enhance client outcomes [3][4]