Core Insights - PROS Holdings, Inc. and Commerce have formed a strategic partnership aimed at redefining B2B digital commerce through AI-powered pricing and selling solutions [1][2][3] Company Overview - PROS Holdings, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, leveraging predictive AI, real-time analytics, and automation to enhance pricing and product recommendations [5] - Commerce operates an open, AI-driven commerce ecosystem, connecting various tools and systems to empower businesses to innovate and grow, serving a diverse range of clients [6] Industry Trends - B2B buyers are increasingly demanding accuracy, speed, and transparency throughout the purchasing journey, necessitating advanced solutions to handle the complexities of large-scale operations [2] - The partnership aims to address these demands by integrating PROS' enterprise-grade pricing and CPQ with Commerce's applications, resulting in fewer delays and reduced errors [2][3] Strategic Implications - The collaboration is expected to enable businesses to optimize pricing, streamline quoting processes, and deliver real-time offers, thereby enhancing buyer confidence and accelerating decision-making [3] - This partnership is positioned to set a new standard for modern commerce, impacting not only B2B but also B2C retailers managing large, dynamic catalogs [4]