Market Trend - Women's sports is identified as a mega trend with significant potential for fans, engagement, and investment [1] - There's an opportunity to convert non-fans into casual fans and then cultivate them into avid fans [1] Financial Analysis - WNBA viewership is approximately 30% of an average NBA game [2] - WNBA receives only 2% of the media rights money compared to the NBA [2] - WNBA media rights are expected to increase over time [2][3]