Core Insights - Stagwell has launched the Stagwell News Network, a private marketplace aimed at enhancing investment in quality news and providing clients with access to premium news inventory [1][2] - The initiative is part of the Future of News program, which seeks to foster discussions on the importance of news advertising [2][3] Research Findings - A study involving over 7,000 U.S. adults indicates that campaigns incorporating news advertising significantly outperform those that do not, with a threefold increase in return on ad spend (ROAS) [3][6][7] - The population of Exclusive News Junkies, who follow news closely without a strong interest in sports or entertainment, has grown to approximately 36.8 million, representing 13.8% of U.S. adults [8] - News Junkies exhibit higher purchase intent and favorability towards brands, with an average purchase intent of 66% compared to 50% among the general population [8] Industry Impact - Stagwell's research highlights the growing engagement with news, with nearly 60% of News Junkies following news more closely than the previous year, particularly in political, international, and economic topics [8] - The launch of the Stagwell News Network coincides with an expanded presence at the Cannes Lions International Festival of Creativity, emphasizing the importance of news as a platform for marketers [3][9]