Business & Product - The company aims to reintroduce jamu into daily life, adapting the traditional philosophy of "jamu gendong" in a modern context [11] - The company customizes jamu based on individual preferences for sweetness, spice level, and thickness, offering a personalized experience [17] - The company emphasizes the value of traditional knowledge and processes in jamu making, highlighting the importance of preserving cultural heritage [11][18] Challenges & Solutions - The company faced challenges in preserving beras kencur in refrigerators, leading to collaboration with elders in villages to find solutions [12][13] - The company successfully extended the shelf life of beras kencur to 10 days through collaborative efforts between urban and rural communities [14] Marketing & Community Engagement - The company created "Temu Jamu" to allow people to share their questions and stories about jamu [12] - "Temu Jamu" was brought to coffee shops, concerts, offices and sporting events to promote jamu [12] Origin & Philosophy - Jamu originates from the words "jampi" (prayer) and "usodo" (health), representing Indonesian herbal concoctions made with prayers for health [5][6] - Traditional jamu recipes were often passed down orally, with variations in preparation methods and timing across different regions [6][8]