Company Overview - Pat McGrath Labs is a prominent beauty brand founded by influential makeup artist Pat McGrath, known for her creative vision and impact on the beauty and fashion industries [11] - King is a leading interactive entertainment company specializing in mobile games, with a mission of making the world playful and a significant player in the mobile gaming industry [10] Product Launch - The Candy Crush Saga x Pat McGrath Labs collection features a limited-edition range of lipsticks, glosses, and nail polishes inspired by the vibrant colors and themes of the Candy Crush game [4] - The collection includes MatteTrance™ Lipsticks, LUST: Gloss™, and high-shine nail polishes, showcasing iconic shades and innovative formulas [7] Marketing and Promotion - The collection's launch is accompanied by a promotional campaign where customers can enter to win a $10,000 diamond-studded surprise with every purchase of MatteTrance™ Lipsticks [5][6] - The unexpected mix-up regarding the bespoke rings has generated significant social media buzz, enhancing the collection's visibility and engagement [3] Brand Collaborations - BASLIQ, a contemporary jewelry brand, created bespoke rings for the collection, which are designed to complement the lipsticks and serve as both jewelry and beauty accessories [2][12] - The collaboration merges the playful essence of Candy Crush with the opulence of Pat McGrath's brand, appealing to both beauty and gaming enthusiasts [3]