Core Insights - Planet Fitness is collaborating with BGC Canada to support community initiatives through a nationwide fundraiser in honor of Pink Shirt Day, aligning with Family Day celebrations [1][2] - The campaign runs from February 16 to 27, encouraging donations to BGC Canada to support programs that provide safe spaces for youth [1][2] Company Overview - Planet Fitness is one of the largest and fastest-growing fitness center franchisors and operators, with approximately 20.8 million members and 2,896 clubs as of December 31, 2025 [5] - The company's mission is to enhance lives by providing a welcoming fitness experience, known as the Judgement Free Zone, with about 90% of clubs operated by independent business owners [5] Partnership Details - The partnership aims to promote kindness and inclusivity in communities, with Pink Shirt Day on February 25 dedicated to creating safe spaces for youth [2][4] - Team members at select clubs will wear BGC branded pink shirts and engage in activities that inspire positivity and community connection [3][4] Community Engagement - Community members are encouraged to participate in Pink Shirt Day activities, both in-club and online, to spread messages of kindness [4] - Planet Fitness will offer a $1 down membership promotion from February 17 to 27 and host a free Family Day Open House from February 16 to 22 [5] BGC Canada Overview - BGC Canada has been serving Canadian youth for over 125 years, operating over 600 locations nationwide and providing programs that support self-expression, academics, and mental wellness [6]