Branding & Positioning - Early-stage companies should avoid overly narrow market segment focus in their branding and positioning [1] - A more horizontal value proposition allows for multiple entry points to attract different customer segments [1] - Targeted entry points, reflecting specific use cases, can effectively engage customers [1] User Behavior & Conversion - Over 50% of users arriving from specific landing pages navigate to the homepage as their second action [2] - The homepage plays a significant role in driving overall conversion rates [2] - The homepage boosts conversion rates by showcasing the broader product value proposition [2]