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Trump's threats against late-night TV could spell more trouble for advertisers
CNBCยท 2025-10-01 13:15
Core Insights - The recent turmoil in late-night television, including the cancellation of "The Late Show with Stephen Colbert" and the temporary suspension of "Jimmy Kimmel Live!", has raised concerns about ratings and revenue in this segment [2][3] - The situation has highlighted the importance of live programming for advertisers and media companies, as it represents one of the few remaining options for reaching engaged audiences [3][4] - The cancellation of Colbert's show and the suspension of Kimmel's show have led to significant viewer interest, resulting in temporary ratings surges that advertisers missed out on [6][7] Industry Impact - The cancellation of "The Late Show with Stephen Colbert" by CBS parent Paramount was driven by financial considerations, indicating a shift in the economic landscape of late-night programming [6] - Disney's ABC faced challenges when "Jimmy Kimmel Live!" was pulled off the air, with over 20% of the country unable to watch the show for several days due to preemptions by major broadcast station owners [5] - The advertising landscape for late-night television is under pressure, as the loss of key shows diminishes options for advertisers who rely on live content to engage viewers [3][4]