And joining us now is LA Times columnist Gustavo Ariano. Uh Gustavo, thank you so much for being with us. Your column today that the Caesar Chavez myth is punctured.It was a a gut punch to so many who grew up seeing him as this folk hero. I'm one of those people. I grew up in New Mexico.So much of my early childhood education in the Southwest was intertwined with these lessons that we would we would receive lionizing this man. And and it sounds like you you had a very similar experience here in California, ...

NFL & Marketing Strategy - The NFL selected Bad Bunny as the Super Bowl halftime performer, aiming to appeal to a growing international audience and diverse demographics [2][3] - The selection of Bad Bunny reflects the importance of the Latino community as a significant and growing market for the NFL, especially with the upcoming World Cup in America [12] - The NFL faces criticism and controversy surrounding cultural expression, contrasting reactions to kneeling protests versus acceptance of figures like Charlie Kirk at games [9][10] Social & Political Commentary - The controversy surrounding Bad Bunny's performance reveals tensions related to identity, language (Spanish), and immigration concerns, particularly within certain political groups [5][6] - Some perceive the outrage as performative, suggesting that most people either like Bad Bunny or are unfamiliar with him, while a smaller group expresses anger due to his language or past criticisms of Donald Trump [7] - There's an observation that Democrats might have an opportunity to connect with a segment of voters who may feel alienated by the controversy and desire a return to normalcy [8]

Economic Impact of Mass Deportation - Mass deportation negatively impacts industries relying on immigrant labor and could cost up to $280 billion over the next decade [4] - Many Latinos contribute to the economy by working in farming, cleaning, maintenance, construction, and food-related occupations [3] - The deportation affects industries that rely on these people [4] Social and Ethical Concerns - Mass deportation is not just a political issue but impacts the lives of everyday people, families, and communities [13] - Immigrants in the US commit fewer crimes compared to US citizens [3] - The majority of deportations target the Latino community, many of whom have lived in the US for years and contributed to the economy and society [2] Personal Impact - Children of immigrants experience fear and emotional distress due to the threat of deportation [9][10][11] - Mass deportation separates families and disrupts communities [10][12] - Immigrants seek to provide for their families and build a better life through hard work [8]