It's one of our highest converting channels by an order of like magnitude. [Music] We have like 13,000 uh leads that come inbound every single month. And of those, we are really only like able to have a hyperpersonalized touch with about a thousand of them.A lot of people this is a very big purchase for them. and we want to make it as comfortable as possible. And by just sending them an automated email, we weren't actually accomplishing that.Taylor's able to take all of your internal knowledge, uh, your pol ...