Core Insights - RE/MAX is modernizing its brand and services to enhance its value proposition for over 145,000 agents globally, focusing on helping them win more listings in a competitive market [1][3][9] Group 1: Brand Modernization - The RE/MAX brand is being reintroduced with a refreshed logotype and balloon logo to improve its online and social media presence [6] - The company is leveraging technology through MAX/TechSM powered by BoldTrail to provide agents with integrated partnerships aimed at increasing earnings and enhancing brokerage profitability [3][6] Group 2: Professional Development - RE/MAX is enhancing professionalism by providing greater access to the "100 Days to Greatness" course and the Certified Full-Service Professional (CFSP) designation through a partnership with Buffini & Company [6] - The MAX/Engage platform is introduced to amplify the brand across social channels, encouraging agents to utilize brand tools and education [6] Group 3: Marketing Innovations - New marketing tools include the MAX/Tech Lead Concierge, AI-powered website enhancements, and automated newsletters, aimed at improving communication and engagement with clients [6] - A new global referral system, MAX/Refer, will be launched, incorporating AI to facilitate finding referral partners and tracking referral fees [6] Group 4: Community Commitment - RE/MAX has partnered with Children's Miracle Network Hospitals, contributing over $218 million since 1992, with significant donations in 2024 [7] - The RE/MAX Miracle Home and Miracle Property Program allows agents to donate a portion of sales to the network, positively impacting local communities [7] Group 5: Event Highlights - The R4® convention featured thousands of attendees and recognized outstanding contributions from agents, teams, and brokerages [2][8] - The event concluded with a concert performance by OneRepublic, highlighting the community and celebratory aspects of the RE/MAX network [8]