Core Insights - Disney is launching a new community called Cotino in Coachella Valley, which is the first Storyliving by Disney community aimed at providing a unique lifestyle experience without overt Disney themes [1][2] - The community targets baby boomers and Gen X, reflecting a trend towards lifestyle communities that cater to these demographics [2][6] - Cotino operates on a licensing model with land developers, allowing Disney to focus on storytelling and community design rather than land ownership [3] Community Features - Homes in Cotino start at approximately $1.3 million, with the first phase including over 300 homes and plans for more than 1,900 residential units [4][5] - The community will feature a mix of single-family homes, condominiums, and a dedicated area for residents aged 55 and older [5][6] - Residents can join the Artisan Club, which offers access to various amenities, including a restaurant, wellness center, and a large water feature [7][8] Artisan Club Membership - Membership to the Artisan Club requires a one-time initiation fee of $20,000, with two tiers available for different levels of access [10][11] - The less expensive tier includes annual dues of $11,000 and a $1,000 food and beverage minimum, while the extended membership costs $19,000 annually with a $2,000 minimum [11] - The Artisan Club will feature themed areas influenced by Disney movies, such as a recreation of the Parr House from The Incredibles 2 [9] Future Developments - Disney is already planning a second Storyliving by Disney community named Asteria in North Carolina, which will accommodate around 4,000 residents and is expected to begin sales in 2027 [12]