Company Overview - Alliance Entertainment Holding Corporation (Nasdaq: AENT) is a leading distributor and fulfillment partner in the entertainment and pop culture collectibles industry, with over 325,000 unique in-stock SKUs and serving more than 35,000 retail locations [8] Product Launch - The company announced the launch of a limited-edition Handmade by Robots™ vinyl figure featuring Hello Kitty, which will debut at San Diego Comic-Con (SDCC) from July 24–27, 2025, exclusively at the 7 Bucks A Pop booth [3][4] - The Hello Kitty figure is crafted in a "knit-look" aesthetic, appearing hand-stitched while being made from high-quality vinyl [3] Strategic Initiatives - The Hello Kitty launch is part of a broader 2025 roadmap for Handmade by Robots, which Alliance acquired in December 2024, and aims to expand the brand's retail footprint and licensing pipeline [5] - Major new figure releases planned for the second half of 2025 include characters from popular franchises such as DC Comics, Harry Potter, and Disney [5] Market Positioning - The release of the Hello Kitty figure is positioned as a celebration of a beloved character, with the CEO emphasizing the unique design and appeal to fans of both Hello Kitty and vinyl collectibles [4]