Limited-Time Offers (LTOs)

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Can Chipotle's New Menu Innovations Revive Comp Sales Momentum?
ZACKSยท 2025-08-14 16:25
Chipotle's "Summer of Extras" rewards program also played a role, engaging 5 million participants and lifting frequency among lower-visit customers. The company plans to carry forward these learnings into the fall with another targeted rewards campaign, alongside additional LTOs. Management remains confident that a higher cadence of innovation, combined with operational enhancements like new high-efficiency kitchen equipment, will help return comps to mid-single-digit growth in the near term. While macroeco ...