Core Viewpoint - The rise of live-streaming e-commerce in the automotive industry has created new consumer purchasing patterns, but it also presents significant risks and potential pitfalls for buyers [1] Group 1: Consumer Experience and Challenges - The traditional barriers in the automotive industry have been broken down by live-streaming, allowing consumers to access more pricing information, but this has led to confusion and misinformation [1] - Consumers have reported negative experiences, such as being misled by advertised prices that do not reflect the final cost, leading to frustration and distrust [1] - A specific case highlighted a consumer who was promised a car for 250,000 yuan but ended up facing a final price of 350,000 yuan after being misinformed about the down payment [1] Group 2: Recommendations for Consumers - Consumers are advised to choose reputable e-commerce platforms and verify the credentials of sellers to avoid scams [2] - It is crucial for buyers to thoroughly check vehicle information, including certificates and accident history, especially for used cars [2] - All agreements regarding vehicle specifications, pricing, and other terms should be documented in writing to avoid misunderstandings [2] - Consumers should retain evidence of communications and promotional materials to protect their rights in case of disputes [2] Group 3: Legal Implications - The practice of advertising "super low prices" to attract customers may involve legal violations, and consumers can seek punitive damages if misled [3] - Such misleading pricing strategies are considered deceptive practices that can misguide consumers once they arrive at the dealership [3]