Market Overview - The social commerce market in South Korea is projected to grow by 16.8% annually, reaching approximately US$24.72 billion in 2025 [2] - The market experienced a robust growth from 2021 to 2024, achieving a CAGR of 19.5%, and is expected to continue growing at a CAGR of 13.0% from 2025 to 2030, potentially reaching around US$45.62 billion by the end of 2030 [2] Trends and Dynamics - The South Korean social commerce landscape is rapidly evolving, integrating e-commerce features into social media platforms, live commerce, and mobile shopping, driven by consumer demand for convenience and seamless digital experiences [3][4] - High smartphone penetration and availability of high-speed internet are fueling the growth of social commerce, enabling convenient consumer engagement [4] Competitive Landscape - The social commerce sector is characterized by intense competition, with local players like Coupang and Naver and global entrants such as AliExpress and Temu [5][12] - Companies must innovate and optimize digital strategies to maintain competitiveness in this evolving marketplace [5][6] Regulatory Environment - Regulatory developments by the Korea Fair Trade Commission aim to promote fair competition and transparency in the digital marketplace, requiring companies to navigate compliance while maintaining a competitive edge [6] E-commerce Integration - South Korean social media platforms are increasingly incorporating e-commerce functionalities, allowing users to purchase products directly within apps like KakaoTalk and Naver Shopping [9] - Live commerce is gaining momentum, with retailers using live broadcasts to showcase products and interact with consumers in real time, enhancing trust and reducing purchase hesitation [9][10] Mobile Shopping Dominance - Mobile shopping accounts for nearly 73% of all online sales in South Korea, driven by the convenience of browsing and purchasing via smartphones [15] - Retailers are investing in mobile-first strategies, including app-based loyalty programs and AI-driven product recommendations, to enhance user experiences [15] Key Players and New Entrants - Established platforms like Coupang and Naver are expanding services to include social commerce features, while new entrants like AliExpress and Temu are intensifying competition by offering competitive pricing [15]

As filed with the U.S. Securities and Exchange Commission on July 10, 2024. Registration No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM F-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 BeLive Holdings (Exact name of registrant as specified in its charter) Not Applicable (Translation of Registrant's name into English) (State or Other Jurisdiction of (Primary Standard Industrial (I.R.S. Employer Incorporation or Organization) Classification Code Number) Identi ...