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科贸青年直播助农,逐梦连江口
Nan Fang Nong Cun Bao· 2025-07-23 01:33
Core Viewpoint - The Guangdong Kewei Vocational College's practice team is actively engaging in rural revitalization efforts in Lianjiangkou, focusing on agricultural support through live streaming and community outreach initiatives [2][29]. Group 1: Agricultural Support Initiatives - The practice team has partnered with the Youth League Committee of Lianjiangkou to conduct in-depth research and support local farmers through various initiatives, including live streaming to promote agricultural products [3][4]. - The team identified rich agricultural resources in Lianjiangkou but noted issues such as fragmented industry resources, outdated brand development, slow online marketing platform growth, and a lack of talent [13][15]. Group 2: Marketing and Promotion Strategies - A comprehensive e-commerce empowerment training program was developed, focusing on the local bamboo shoots industry, along with marketing strategies for other local products like Lingzhi mushrooms and Wuzhimaotao [18][19]. - The practice team utilized live streaming to showcase the quality and advantages of agricultural products, aiming to enhance sales and brand recognition [20][21]. Group 3: Policy Advocacy and Community Engagement - Team members acted as "promoters" of national funding and scholarship policies, providing detailed explanations of various assistance programs to local villagers [24][26]. - The initiatives included not only agricultural support but also educational outreach, contributing to the overall rural revitalization efforts in Lianjiangkou [27][29].