南方财经 21世纪经济报道记者田静澳门报道 南方财经：实验室重组后在名称中加入"机制"二字，这是否标志着我国中医药研究的核心方向正在从传 统的"经验验证"向现代化的"机理阐释"进行战略转型？ 陈新：会的。现在推进中医药现代化、国际化和产业升级还有很多障碍，其中最大的障碍是中医药作用 机制说不清、道不明。很多人喜欢用中药治疗疾病或调理身体，但没有科学精准的方式来说明中药对身 体或疾病具体产生了什么作用，这严重妨碍了中医药的现代化、国际化和产业升级。 因此，我们想直接瞄准中医药最重要的科学方向，即中药的作用机制，尤其是免疫调节的作用机制，开 展深刻研究。比如人参用于抗肿瘤治疗，我们需要弄清楚它作用于肿瘤患者的哪些细胞或分子机制，以 及中药里哪些分子是发挥作用的物质基础。只有建立了这些科学证据，才能找到有效的质量控制方法， 实现精准的质量控制，判断中药质量是否合格，是否具有良好的临床疗效和安全性。 "中药为何有效？"这一困扰世人千年的问题，如今正迎来现代科学的集中解答。今年，澳门四所国家重 点实验室完成了重组整合。其中，原来的"中药质量全国重点实验室"重组为"中药机制与质量全国重点 实验室"。 近日，中药机制与质量 ...

老校舍变致富车 间，旧操场成夜 游胜地丨驻在千 镇万村㉕_南方 +_南方plus 运动和唱歌的群 众，非常热 闹。"驻湛江市 遂溪县界炮镇帮 镇扶村工作队队 长张庭瑞介绍， 群众生活的改 本文收录于# "以前界炮镇晚 上冷冷清清，看 不到人，现在每 天都能看到很多 济。" 由广东省消防救 援总队和中交广 州航道局有限公 司组团的第二批 驻界炮镇帮镇扶 村工作队在界炮 镇党委和政府的 领导下，加力推 进体育公园建 设，延续对公共 基础设施和教育 等公共服务的大 力支持，并创新 探索盘活废弃校 舍发展灵芝产 业，助力圣女果 和生蚝产业提质 增效发展，让驻 镇帮扶切实惠及 千家万户。 崭新的界炮镇体育公园成为当地群众的休闲健身胜地。受访者供图 闲置校舍成致富 车间 善，得益于体育 公园等基础设施 的更新和完 善。"居民有了 运动休闲的好去 处，还带旺了夜 市烟火和地摊经 弃的校舍被改造 成了灵芝培植 室，室内温暖潮 湿，充盈着独特 的菌香，绿色的 铁架子上挂满了 碗口粗的菌棒， 每根菌棒一端都 伸出了一片巴掌 大小结实的褐色 菌盖——稳稳地 承托起当地产业 发展和集体增收 新的希望。 张庭瑞介绍，近 年来，为了优化 ...

Core Viewpoint - The 2025 China Southern Medicine and Food Nourishment Conference will be held in Zhaoqing from November 19 to 21, showcasing local medicinal materials and creating a platform for the display of southern medicine and processing products from across the country [2][3][4]. Group 1: Event Overview - The conference aims to connect the entire industry chain and innovative concepts, moving beyond simple product displays [4]. - It will feature high-quality southern medicine resources and deep processing products from provinces such as Guangxi, Yunnan, Hainan, and Fujian, promoting collaborative development in southern medicine [8][11]. Group 2: Exhibitor Highlights - The Chinese Academy of Tropical Agricultural Sciences will present excellent tropical southern medicine varieties and research results, demonstrating the role of national research institutions in the industry chain [10][11]. - Exhibitors from Guangxi will showcase various local medicinal materials and innovative products, highlighting the depth and vitality of the southern medicine industry [14][17]. - Yunnan's exhibitors will focus on the dual-use characteristics of medicinal and edible plants, showcasing products with significant development potential [22][23]. Group 3: Product Innovations - Various innovative products will be presented, such as cinnamon oil, Luo Han Guo tea, and health foods derived from traditional medicinal materials [19][21][28]. - The conference will also feature modern interpretations of traditional southern medicine, including functional foods and beverages that integrate health concepts into daily life [64][72]. Group 4: Regional Contributions - Zhaoqing will present a comprehensive view of the entire industry chain, from raw medicinal materials to deep processing and cultural creativity, reinforcing its position as "China's Southern Medicine and Food Nourishment Capital" [49][50]. - The event will highlight the rich diversity and authenticity of Zhaoqing's southern medicine resources, including live plants and processed products [51][54]. Group 5: Cultural Integration - The conference will include a Traditional Chinese Medicine Health Culture Night Market, allowing the public to engage with southern medicine through experiential products [67][68]. - The integration of southern medicine with modern technology and health concepts will be emphasized, showcasing innovations in functional foods and health services [72][74].

天冬在拍花环彩鸾花 上周六下午，2025中国自然教育大会分会场的"植物科普与自然教育创新实践论坛"特别活动在杭州 植物园举行，两位自然教育大咖为前来的自然迷们献上了两堂精彩的博物讲座。 寻觅植物的荒野传奇 知名科普作家、北京师范大学植物学硕士天冬老师上个月刚去了一趟西澳大利亚州。这次，我们跟 着天冬的脚步来了一次虚拟的西澳植物探索之旅，在天冬专业风趣的讲解中，第一次见到了远在南半球 的奇特植物。 澳大利亚的袋鼠世界闻名，但知道当地植物"袋鼠爪"的人就不多了，它是西澳大利亚州的"州花"， 因为花朵长得像小爪子，受到当地人的喜欢，红绿袋鼠爪、长药袋鼠爪……当地人会种各种袋鼠爪，长 满房前屋后。 滨海相思树有鲨鱼牙齿一般的叶子，当地人把它们种在院子外来防袋鼠；花环彩鸾花能自动长成一 个花环状，至今没人知道是为什么；黑仔树一年只长几厘米，野外大火都烧不死它……西澳的植物很有 个性，充满了原始大地的蛮荒气质。 菌物是美食也可能是毒物 浙江大学生命科学学院食药用菌研究所的林文飞老师，是国内菌物学权威专家，他是大型纪录片 《菌物王国》的总策划兼学术指导。他介绍，菌物是地球三大物种之一，是平衡地球生态的重要组成部 分，菌物是 ...

Core Viewpoint - The article highlights the successful development of the Lingzhi (Ganoderma lucidum) industry in Guoshui Town, which has become a significant driver for local economic growth and poverty alleviation through sustainable agricultural practices [6][12][14]. Group 1: Industry Development - The Guoshui Town has leveraged its favorable ecological environment to cultivate Lingzhi, which is seen as a vital industry for enhancing collective economic strength and improving the livelihoods of local farmers [6][7][12]. - The local government and support teams have set a three-year goal to achieve noticeable results in industrial revitalization, focusing on the integration of primary, secondary, and tertiary industries related to Lingzhi [11][12][14]. Group 2: Financial Support and Economic Impact - In 2025, a total of 1.32 million yuan will be allocated for the construction of a 100-acre demonstration base for semi-wild Lingzhi cultivation, benefiting 67 households and generating an estimated annual output value of 1.5 million yuan [20][22]. - The collective income for the two villages involved is projected to reach approximately 230,000 yuan, showcasing the economic benefits of the Lingzhi industry [23]. Group 3: Technological and Product Development - The initiative includes the establishment of a 200-square-meter processing facility to enhance the economic efficiency of Lingzhi products, with plans to develop various derivative products such as beverages and teas [29][30]. - Collaboration with research institutions aims to create standardized cultivation techniques and promote the industry towards a more regulated and standardized approach [31][32]. Group 4: Marketing and Brand Development - The work team has participated in promotional activities in the Greater Bay Area to enhance the market presence of Guoshui Lingzhi and its products, focusing on differentiated branding and public brand integration [34][35]. - Future plans include hosting events like the Lingzhi Harvest Festival to transform the cultivation base into a tourist attraction, thereby supporting the full industrial chain development of Lingzhi [38][39].

Core Insights - Zhejiang Shouxiangu Pharmaceutical Co., Ltd. has officially launched a strategic upgrade project aimed at achieving dual growth in performance and market value over the next five years [1][2] - The collaboration with Hejun Consulting will provide systematic consulting services focusing on strategic insights, planning, and execution to enhance the company's sustainable high-quality development [2][3] Company Overview - Shouxiangu has a century-long heritage and has achieved multiple industry milestones in the fields of Ganoderma and Dendrobium [2] - The company is recognized for its pioneering full industry chain quality control model and has received national science and technology advancement awards [2] Strategic Goals - The strategic upgrade aims to build a new "moat" for sustainable high-quality development, addressing challenges such as intensified market competition and evolving consumer demands [1][2] - The project will focus on five key battles: creating billion-level flagship products, breaking into major clients, upgrading the brand, strengthening organizational capabilities, and enhancing capital value [2][3] Collaboration Details - The strategic partnership will leverage Hejun Consulting's expertise in "industry + capital" to support Shouxiangu in achieving both intrinsic and market value enhancement [3] - The collaboration is expected to provide Shouxiangu with a broader perspective on industry trends and a systematic approach to building sustainable development capabilities [3]

Core Insights - Zhejiang Shouxiangu Pharmaceutical Co., Ltd. has officially launched a strategic upgrade project aimed at achieving dual growth in "performance + market value" over the next five years [1][3] - The collaboration with Hejun Consulting will provide strategic insights and consulting services focused on "industry + capital, consumption + technology, strategy + tactics" [3][4] Company Overview - Shouxiangu has a century-long development history, specializing in the fields of Ganoderma lucidum and Dendrobium officinale, and has pioneered a full industry chain quality control model [3] - The company has received national awards for technological progress and has participated in the formulation of multiple international and national standards [3] Strategic Goals - The strategic upgrade aims to build a new moat for sustainable high-quality development through systematic top-level design and precise breakthroughs in key battles [1][3] - The project will focus on five key battles: creating billion-level "big single products," expanding "big customer" bases, upgrading "strong brands," building "strong organizations," and enhancing "strong capital" value [3] Future Directions - The partnership with Hejun Consulting is expected to broaden the company's perspective on industry trends and enhance its sustainable development capabilities [4] - Shouxiangu aims to clarify its development blueprint, improve strategic thinking and execution capabilities, and contribute to the promotion of traditional Chinese medicine culture and the construction of a healthy China [4]

Core Insights - Zhejiang Shouxiangu Pharmaceutical Co., Ltd. has initiated a strategic partnership with Beijing Hejun Consulting to enhance its growth strategy focusing on "performance + market value" over the next five years [1][2] Group 1: Strategic Goals and Framework - The collaboration aims to establish a new competitive advantage for sustainable high-quality development through systematic top-level design and precise breakthroughs in key battles [1] - Hejun Consulting will provide comprehensive consulting services covering strategic insights, planning, and execution to support Shouxiangu's strategic objectives [1][2] - The partnership reflects Shouxiangu's commitment to long-term growth and its proactive approach to navigating industry cycles [1] Group 2: Company Background and Market Context - Shouxiangu has a century-long heritage and is recognized as the "first brand of organic traditional Chinese medicine," achieving multiple industry milestones in the fields of Ganoderma and Dendrobium [2] - The company has established a full industry chain quality control model and is a recipient of the National Science and Technology Progress Award, contributing to various national and international standards [2] - The traditional Chinese medicine industry is currently experiencing significant growth opportunities, alongside challenges such as intensified market competition and evolving consumer demands [2] Group 3: Implementation and Action Plans - Hejun Consulting will focus on Shouxiangu's "15th Five-Year Plan" by conducting internal and external insights and designing business models to ensure effective execution of the strategic plan [2][3] - The strategy will translate into five key actions: creating billion-level "big products," breaking into "big clients," upgrading "strong brands," building a "strong organization," and enhancing "strong capital" value [2] - The partnership aims to refine Shouxiangu's strategic thinking and execution capabilities, preparing the company for transformative changes and revitalizing its next century of operations [3]

Core Viewpoint - The establishment of the "Guangdong-Hong Kong-Macao Greater Bay Area Credible Farm" base in Longshui marks a significant step in facilitating the entry of high-quality agricultural products from Longshui into the Greater Bay Area market, enhancing local farmers' income and promoting agricultural development [5][40]. Group 1: Agricultural Development and Certification - Multiple agricultural enterprises in Longshui have been awarded the title of "Credible Farm" in the Greater Bay Area, indicating improved access to high-end markets [5][41]. - Longshui's unique ecological environment has produced distinctive agricultural products, but previously lacked standardized certification, which hindered market access [9][10]. - Under the Guangdong-Guangxi cooperation mechanism, a work team has been established to assist local agricultural enterprises in meeting certification standards, leading to successful certifications for products like purple fragrant black glutinous rice and organic rice [11][13][14]. Group 2: Sales and Marketing Strategies - The collaboration between Longshui and Lianjiang focuses on addressing the challenges of agricultural product sales through a multi-channel approach, including offline specialty stores and online platforms [15][16]. - Local products are being showcased in major agricultural exhibitions and through partnerships with large supermarkets, bringing them closer to consumers in the Greater Bay Area [17][18]. - The establishment of a permanent exhibition center for agricultural products in Longshui provides a platform for continuous sales and also offers employment opportunities for local youth [26][28]. Group 3: Investment and Infrastructure - The cooperation between the two regions extends beyond sales to deeper industrial engagement, aiming to enhance the internal driving force of Longshui's agricultural development [32][33]. - A modern agricultural demonstration park project with an investment of 12 million yuan has been approved, which will include the construction of 18 vegetable greenhouses to improve the scale and modernization of agriculture in Longshui [34][36]. - In 2024, the cooperation is expected to yield significant results, with a total of 50.4 million yuan in assistance funds and the establishment of 18 new enterprises with an actual investment of 302 million yuan [37][38]. Group 4: Sustainable Agricultural Ecosystem - The official designation of Longshui as a "Credible Farm" base is a step towards standardization and branding of agricultural products, transitioning from short-term assistance to long-term mutual benefits [40][45]. - The collaboration aims to create a sustainable agricultural ecosystem characterized by improved product quality, streamlined distribution channels, and upgraded industries, injecting new vitality into rural revitalization efforts in Longshui [46].

Core Insights - The health consumption sector has seen significant growth overseas during the Double 11 shopping festival, with a double-digit increase in transactions since the promotion began on October 20 [1] - Traditional Chinese health products have become a unique selling point for Taobao, appealing to overseas consumers and reflecting a growing interest in Eastern health philosophies [1][2] Group 1: Market Performance - The health consumption market is valued at over $10 billion and continues to grow rapidly on a global scale [1] - Key product categories such as dietary supplements, home medical devices, contact lenses, and traditional health products have all performed well [1] - The search volume for health-related keywords has surged, with terms rooted in traditional Chinese medicine like "dampness removal," "warming the womb," "spleen strengthening," "kidney replenishment," and "black hair" being the top five demands from overseas users [1] Group 2: Regional Preferences - Consumers in Hong Kong, with a rich culture of health supplements, accounted for over one-third of the sales, favoring products like ganoderma, fish maw, and bird's nest [2] - North America, particularly Canada, has emerged as a potential "health powerhouse" with over 20% year-on-year growth, driven by local Chinese communities and those interested in Eastern culture [2] Group 3: Brand and Supply Chain Developments - Traditional brands are revitalizing through Taobao's overseas expansion, with established brands like Lei Yun Shang reporting nearly 40% year-on-year growth since joining the platform [2] - The trend towards ready-to-eat health products is rising, catering to busy professionals who prefer convenience [2] - Alibaba Health has entered the overseas market during Double 11, adding nearly 150,000 quality products, which may set a benchmark for the health industry’s international expansion [2] Group 4: Global Strategy - Taobao is aggressively pursuing globalization, launching its Double 11 campaign in 20 countries and regions with marketing subsidies of 1 billion yuan to help 100,000 merchants double their overseas sales [2] - "Chinese health culture" is evolving into a modern, convenient lifestyle choice that resonates with global consumer needs [2]