So any big surprises here. No, not exactly. A little faster, honestly, than I thought.If you remember when we chatted with Adam Mosseri in October, he kind of hinted that this was something they were looking toward. Here we are just two months later. They do have this app that they're debuting.The one thing I'll point out is that this is just for the Amazon fire TV right now. I imagine that they want to create this app for all those different smart TV platforms. So, you know, sort of limited in scope at the ...

Core Insights - Xcel Brands, Inc. reported a total revenue of $1.1 million for Q3 2025, a decrease of approximately $0.8 million (42%) compared to Q3 2024, primarily due to a decline in net licensing revenue and cautious consumer spending [3][7] - The company is focused on returning to profitability and aims to achieve 100 million social media followers across its brand portfolio [2] Financial Performance - Total revenue for the nine-month period ended September 30, 2025, was $3.8 million, representing a decrease of approximately $3.3 million (47%) from the prior year's nine-month period [7] - Direct operating costs and expenses decreased by approximately $3.6 million (36%) to $6.3 million for the current nine months, reflecting cost reduction measures [8] - The net loss attributable to Xcel Brands stockholders for Q3 2025 was approximately $7.9 million, or $(2.02) per share, compared to a net loss of $9.2 million, or $(3.92) per share, for the prior year quarter [5][24] - Non-GAAP net loss for Q3 2025 was approximately $1.3 million, or $(0.34) per share, showing an improvement from a net loss of approximately $1.3 million, or $(0.57) per share, for the prior year quarter [6][11] Cost Management - Direct operating costs and expenses for Q3 2025 were $2.2 million, a decrease of approximately $0.7 million (23%) from the prior year quarter [4] - The company has reduced its direct operating expenses to an expected run rate of approximately $9 million per annum [4][9] Impairment and Debt - During Q3 2025, the company recognized a $5.5 million non-cash impairment charge related to its investment in the Isaac Mizrahi brand [4][9] - The balance sheet at September 30, 2025, reflected stockholders' equity of approximately $16.6 million and $12.5 million of term loan debt [12][26] Future Outlook - Management anticipates that upcoming launches of new brands will drive revenue growth in Q4 2025 and beyond [3][7] - The company aims to leverage its expertise in livestream shopping and social commerce to enhance its market position [14]

Industry Trend - A whole industry is emerging around livestream shopping, where jovial hosts turn buying things into a game [1] Ethical Consideration - There is a fine line between exploitation and enhancement in livestream shopping [1]