Group 1 - The core viewpoint is that Gen Z and millennials are delaying traditional life milestones such as marriage, homeownership, and parenthood due to high housing costs and stagnant wages, which is influencing their perception of financial products like life insurance [1][2] - Capgemini's research indicates that nearly 70% of adults under 40 view life insurance as essential, yet the current options do not align with their financial priorities, leading many to forgo it [2][4] - The study, conducted with LIMRA, surveyed over 6,100 individuals aged 18-39 across 18 markets, revealing that 63% have no immediate marriage plans and 84% of both single and married individuals have no immediate plans to have children [4] Group 2 - Gen Z and millennials prefer flexible "living benefits" in life insurance policies, as traditional policies are perceived as rigid and confusing [1][5] - Samantha Chow from Capgemini noted that younger generations would consider life insurance if it were very cheap or free, but paying for it while unable to afford a home does not resonate with them [3][4] - The study highlights a trend where younger individuals are prioritizing savings in retirement accounts or personal investment accounts over traditional financial commitments like home buying [4]